Welcome to the yellow pages for the Immersive Workshops.
Here you'll find all materials to the lectures and workshops on the metaverse, avatars and D2A-Commerce.
More stuff is yet to come ;)
Podcast (engl.):
Podcast (deu., coming soon):
This workshop explores the shift from transactional informational marketing to active, participatory storytelling. Traditional marketing focuses strictly on cognitive awareness (what people should know). In contrast, advanced storytelling paradigms guide audiences through an emotional, actionable, and experiential trajectory:
knowing → feeling and remembering → doing → experiencing
ultimately driving them to intervene and change.
The workshop outlines how raw product information is elevated into narrative form, details the structural evolution of storytelling models, and defines the essential foundational questions required to build impactful stories.
The workshop establishes a core inquiry into the nature of human engagement with narrative:
The overarching objective of the workshop is to evaluate how digital marketing evolves beyond static information broadcast into interactive and immersive environments where the consumer becomes an active participant rather than a passive listener.