Welcome to the yellow pages for the Immersive Workshops.
Here you'll find all materials to the lectures and workshops on the metaverse, avatars and D2A-Commerce.
More stuff is yet to come ;)
Podcast (engl.):
Podcast (deu., coming soon):
Digital retail is undergoing a structural evolution from traditional flat-screen e-commerce into spatial, three-dimensional Immersive Commerce. This workshop outlines the transition from standard web/ app interfaces to avatar-mediated virtual environments.
The primary catalyst of this shift is Direct-to-Avatar (D2A) commerce, where companies interface directly with a user’s digital representation inside navigable 3D spaces. Complementing this evolution are intermediate paradigms like Mobile Commerce (driven by personal, context-aware devices) and Social Commerce (where discovery merges with social contexts). Despite these technological shifts, the fundamental customer decision-making process continues to rely on a structured, six-stage customer journey.